Are you a fan of Apple’s products? If you are, you know how Apple delivers the luxury sensation in every unboxing with its elegantly crafted packaging. No wonder many of us (maybe all of us) love to keep the packaging, even if we will not reuse it.
In a world where we are increasingly conscious of consumption and waste, the trend of keeping product packaging might not seem wise. After all, why does the packaging hold value? However, we’re talking about Apple, a brand famous for innovation, quality, and an aspirational lifestyle. As exclusive as its product, Apple packaging serves more than a simple container; it’s the masterpiece that enhances the customer’s experience. In this complete guide, we will dive further into the history, the phenomenon, and the lessons to learn from Apple packaging.
A Brief History Behind the Unmatched Packaging Design
Up ‘till today, iPhones have reached 2 billion in sales. Well, this might not be surprising. As we know, the iPhone has always been linked to anticipation, ever since Steve Jobs released it in 2007. Yet, the interesting thing to note is that about 28 percent of buyers still keep their Apple packaging. So, what’s the history behind this?
Steve Jobs and Apple’s former head designer (Jony Ive) have never ignored the value of packaging. In fact, they spent a lot of time on the packaging as they understood the magic of unboxing can do to drive customers.
In the first stage, Apple’s design team spent about 1000s of hours perfecting the package. So, try to imagine a “packaging room” where the team spent months opening up 100s of prototypes with different materials and shapes. The main goal? To create an unmatched packaging design. The result? The right friction and drag features for the packaging design, create a brief pause when you lift the top off. Overall, this entire packaging experience assures customers that Apple’s products are premium.
The Apple Packaging Phenomenon
Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.”
Just as the Apple brand is about more than just its products, the packaging is more than just a box holding those products. Apple packaging acts as an integral part of the Apple brand experience. It is a symbol of the brand’s commitment to quality, design, and attention to detail. Moreover, it has become a part of the Apple brand story in its own right. This Apple packaging phenomenon has helped the company to build a reputable brand’s image, all across the world.
Lessons Your Business Should Learn from Apple Packaging
No doubt, people still judge everything by its cover. Speaking of high-tech Apple products, no customer will ever think twice regarding the quality as it’s presented by the luxurious, unmatched design of Apple packaging.
Of course, it might be difficult to follow the remarkable packaging design Apple has set. However, as a business owner, there are some lessons you can learn from Apple packaging.
The Power of Product Packaging
Apple has never underestimated the power of product packaging. The design team in this company believes that a great design is both functional and visually appealing. For product packaging to stand out, every single detail is important.
To understand better, there are some points you should note when designing product packaging for your brand:
- The product image should be placed properly on the design
- The way you arrange the product inside your box matters
- Make sure you measure the exact size and shape of your packaging
- Avoid unnecessary elements
- Create a user-friendly design for easy product access
Smart Pulp Inlay
The smart pulp inlay for Apple packaging is precisely designed and shaped to provide extra protection. Unlike foam inserts, the inlay itself doesn’t lock the product in place. However, the Apple packaging design comes in rigid boxes with a perfectly fitting lid. This innovative combination prevents any product movements while adding a premium, secure feel when unboxing. Rigid boxes offer durable structures to protect the products and enhance the unboxing experience Apple is known for.
The Use of Color Psychological Theory
The color you choose for your packaging can really evoke specific emotions from customers. Apple knows this very well. As we know, the Apple packaging comes in a clean, white color.
Considering color psychology theory, white reflects purity, simplicity, and safety. Hence, it’s the perfect choice for a big, reputable brand name like Apple.
Luxury in Every Unboxing
For Apple, the customer journey starts the second a customer walks into one of its stores or lands on a product page. Moreover, the process of buying and unboxing an Apple product plays great importance in improving the customer’s experience.
With many unboxing videos have been spreading on social media, Apple delivers a luxury sensation in every unboxing. Hence, while reflecting its brand’s value, Apple packaging turns out as a part of the brand’s story that excites customers.
The Shifting Toward Sustainable Materials
Recently, Apple has shifted toward sustainable materials when producing its product packaging. To perform its corporate responsibility, Apple has made efforts to reduce its carbon footprint, conserve resources, and promote a greener environment. For example, the company reduces the use of packaging materials by optimizing the size and dimensions of its product packaging. By perfectly measuring its packaging, Apple can minimize the waste that can significantly contribute to pollution.
Final Words
Undoubtedly, Apple packaging serves more than a simple container; it’s the masterpiece that enhances the customer’s experience. By having an unmatched packaging design, Apple assures customers that its products are premium.
Some lessons your business should learn from Apple packaging is that your packaging should be both functional and visually appealing. In addition, you can also consider smart pulp inlay, color psychological theory, luxury unboxing, and using sustainable materials.
Hopefully, the complete guide above helps you understand the main points to note when designing premium product packaging. For more guidance in packaging design, you can talk to the experts at Custom Box Makers!
