Packaging add-ons can be more than just an effective way to present your products to customers. It can also be used as an effective marketing tool and make a big difference in how your product’s perceived by the customer and how likely they are to buy it. That’s why to pay attention to how you package your product and what you include with it when you send it out into the world.
Add-ons are one such extra addition, especially if you want customers to remember you or buy from you again in the future. Let us further explain how to make your packaging look great with these embellishments.
Why Use Extra Add-Ons for Packaging?
There’s no such thing as too much when it comes to packaging. Adding in extra components that either build upon the brand or make the packaging more memorable can turn what would have been just another product into something your customers will be talking about for years to come.
The best part about these add-ons and embellishments is that they can be used on nearly any packaging by your custom box makers. That ranges from simple cardboard boxes to plastic bags and shipping containers. So there’s no need to worry about finding a place to fit them in. In addition, there are many types of these add-ons, like foil stamping, embossing, debossing and aqueous coating, etc.
How do Add-Ons Take You to the Next Level?
Packaging can be the deciding factor between whether or not your product sells or gets tossed out with the trash. With so many products on the market, it can be challenging to stand out from all the others.
Still, several add-ons and embellishments can take your packaging to the next level and set it apart from your competitors’ offerings aesthetically pleasing. Here are some tips on how to use add-ons and embellishments to make your packaging pop!
- Add Some Basic Embellishments to Your Boxes
One of the first ways to make your packaging pop is by adding some basic embellishments. Once you add them, don’t forget to pack them so that your items are accessible for recipients to find and access when they open their packages.
For example, consider how shoppers will reach in and grab what they want if your items are on retail shelves. If something requires a lot of effort (like getting into an over-stuffed box), people may not be as likely to purchase it; if it’s simply within easy reach, it may prompt more purchases.
- Does the Packaging Material Matter for Add-Ons?
There are so many different types of materials that can be used to make packaging. The best thing is that most of these have little to do with the add-ons. When considering your options, consider how long your package will have to be around. Is it something people will buy just once a year or annually? Are they going to hold on to it for a long time?
If so, quality should be one of your main priorities when looking at materials. Of course, plenty of options allow you to make something as cheap as possible. Still, if you aren’t making much money on each item you sell (if any), then it won’t matter what kind of packaging you use because people won’t see it long enough for quality or lack thereof to matter.
Role of Designers in the Choice of Embellishments
If you’re designing your package, there are several factors that you might want to consider. These are your responsibilities as a design expert. For instance, the dimensions of your box should be set according to what your product will fit into.
It suits the add-ons and area they would cover and makes shipping and storage easier. In addition, ensure that there is ample space for labeling. Don’t try cramming too many elements into your design; it could get confusing or hard to read. Finally, all parts of an add-on or embellishment must harmonize with each other for it to have a pleasing aesthetic appeal.
Last but not least, choose colors carefully—dark colors can make add-ons look more prominent than usual, while bright colors can interfere with any graphic designs printed onto them.
Advantages of Using Add-Ons in Retail Packaging
Attention-grabbing add-on packaging or embellishments is an excellent way to draw your customer’s attention. These look great on custom boxes, leaflets, ribbons, and hang tags, to name a few. They are practical marketing tools when used correctly but are not limited to marketing alone.
The most incredible perk of add-ons is that these would make your package more prominent. When you display these in racks, you will get double the attention of your target audience. Even those not intending to buy these items would at least cast an eye on these boxes.
Various Types of Add-ons
To elaborate on the advantages of these embellishments, let us explain the various types of add-ons used in the packaging industry.
There are a variety of add-ons available for packaging products; some work well on their own, others as a complement to your core packaging. Here’s a brief outline of some of your most common add-on possibilities.
- Aqueous Coating
Whether your product is for food or pharmaceutical use, aqueous coatings can be an effective way to add color and texture. But, of course, they’re also used in consumer goods packaging. Aqueous coating provides a thin, low-cost barrier between your product and its surroundings, yet it remains flexible over a wide range of temperatures. This means you can quickly package perishables.
- Gold/Silver Foiling
A final touch for many packaging designs, gold/silver foiling is a fun way to make your brand stand out. Adding foil can give your product a sleek, metallic look, which makes it visually more appealing to consumers. Use silver or gold foils if you’re going for an upscale look, or try colored foils if you want something more casual and playful.
No matter what design style you create, foil is one of those elements that will bring your brand front and center. You can transform it into Spot UV by applying the same process to a limited or selective area, like the text or image of the design.
- PVC Patching Cards
Patching cards are a flexible form of PVC that can be applied over many different surfaces. They’re often used for patching holes in damaged packaging. You might also see these referred to as patch cards or corrugated patch cards. However, they do more than patch holes. They can also reinforce corrugated boxes that are particularly flimsy or prone to damage during shipping.
- Hot Foil Stamping
A professional hot foil stamping machine can instantly transform your products. If you’re looking for a way to differentiate your product, consider adding custom hot stamping! This printing method will make your packaging stand out from all other boxes on a retail shelf. The most significant advantage here is that adding any information or graphics in foil makes it impossible to remove (or alter) once applied.
This can be done manually or mechanically. While manual embossing is time-consuming, it’s also an impressive way to put custom packaging on any product. For example, if you own a restaurant that makes its salsa, consider adding custom-designed labels with braille or other tactile designs for customers who are blind or have low vision.
An embossing press is a tool for cutting into a paper or plastic surface. For example, when working with cardboard, you can cut away pieces on either side of your logo or design to reveal it in 3D (that’s what we call an embossed design). It makes your designs pop out at customers! It is the reverse process of embossing. However, Embossing and Debossing are the most popular types of add-ons.
- Cold Foil Printing
This is one of the best techniques for making packaging POP. This method involves printing through a cold foil printer onto plastic, paperboard, or corrugated. This technology uses heated foil that is cooled instantly upon application, causing it to adhere securely to your product. It gives your packaging added visual appeal without increasing its weight and size. Cold foil works exceptionally well on colorful or dark background designs that would be difficult or impossible to print using traditional methods such as inkjet or laser printers.